The 2012 Toyota Yaris may be the smallest car Toyota sells in the U.S., but it Could be the start of something big for the beleaguered auto giant. Perhaps as notable as The Frisky new product is the marketing plan for the 2012 Yaris. Though Toyota claims a wide demographic for the Yaris, this cyber-only campaign will from the target first-time shoppers. "Our marketing is going Towards a younger buyer," explained Marketing Manager Mary Legal Yaris let. The Yaris and its all-digital marketing campaign Will have its work cut out - a year-to-date Yaris sales are off over 50 percent compared to last year (vs. 26.058. 13.080).
Toyota Yaris current corporate beak, the which Appears to be formed by flattening a capital Y, establishes a respectable Roost on the Yaris. Reshaped headlights and taillights anchor the grown-up edges and the base steel wheel moves up an inch to 15 inches. The reality is it's still cushy at 55 mph and above, and According to the manufacturer spec sheet, there is an extra shoulder room (+1.1 / +1.4 inches front / rear), hip room (+3.1 inches rear; no change to the front ), and leg room (+0.3 / -0.5 inch front / rear). Overall height drops 0.6 inches to 59.4, ever so slightly diminishing headroom (-0.1/-0.3 inch front / rear). The EPA passenger volume differences are likewise quite small: -0.2 cubic feet for the three-door, +0.5 for the five-door. The three-door hatch has 64-percent more cargo space the rear seats Pls are up (15.3 cubic feet), and the five-door enjoys 15.6 cubic feet in the same conditions, a 68-percent gain. Little has changed from the driving perspective.
In the city, the Toyota Yaris proves to be an agreeable companion, construction and darting around obstacles with little protest. The low-effort steering electric cuts fuel consumption by 2 percent over a conventional hydraulic setup, but the steering you want is on the SE. In Addition to the more direct steering, the SE receives 16-inch alloy wheels with lower-profile rubber, 20-percent stiffer front springs, front upsized rotors, and rear disc brakes to replace the factory drums. The Biggest knock against the new Yaris Could be the price.