Now, with the 2012 model of Dodge Journey rolling into dealerships, the company is giving the vehicle its first real coming-out party with a campaign That Jason Russ, head of Dodge advertising, says Will be a bit like an automotive "Truman Show" (in That movie, if you recall, were the resource persons people so addicted to the reality show about Truman That They never missed an episode.)
The company has launched a new ad campaign for the 2012 Dodge Journey, wherein the OPF three SUVs have been parked around the across the nation.
The commercials show drivers using the Journey to carry kayaks, mountain bikes, and more. The first ad, the which hints at the location of a Journey in the western part of the U.S.,
To win, you simply need to find the car, stare into a camera positioned nearby, and say, "My name is (name), and this is my Dodge Journey." Will there be live video feeds of each car available on Dodge's YouTube page. The 2012 Dodge Journey is a five-or seven-passenger SUV.
AIMS The big campaign to drive people to the little screen to check YouTube and Dodge's social media sites so as not to miss clues about where on the West Coast, Midwest and on the Eastern seaboard has hidden three 2012 Dodge Journeys. The effort, the which positions Journey as "Search Engine for the Real World," includes traditional media, including TV ads, launched on Sept. 9, but online is where the action is: Dodge Will run 24 / 7 live feeds from the hidden vehicles at YouTube.com / Dodge. The videos show features as demonstrated by a cast of People who Appear now and then. The three get into where the Dodge Journey vehicles are bound with Clandestine clues about how They can be found.